En street-smart PR-aktivering där morgonrockar, glow och rosa brickor väckte nyfikenhet på stan. Dagen efter? En butikslansering med all pink everything – DJ, dekorationer och energi som inte gick att missa. Good vibes only and hydration of course!

Female happy DJ playing at a pink DJ booth
A girl using a facial sheet mask.
Three girls standing in sheet-masks and bathrobes.
Three girls standing in bathrobes.
Three white bathrobes and three pink bathrobes.
Pink balloons and balls.
A girl handing out water in a bathrobe on the street.
Screen of a camera.
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A Touch Of Turquoise
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Disco Xperience